Collaborators: KNOW NYC | 34th Street Partnership | Creative Direction: Ignacio Ciocchini, Norman Mintz Product Designers: Ignacio Ciocchini, Julie Ember, Graphic Designers: Jamie Song, Eric Mueller Editorial: Madeleine Rogers, Dan Pisark, Anne Kumer


Placed throughout the 34th Street District in New York City, these tall rectangular signs establish a connection to the district’s rich past.


From the Empire State Building to Herald Square to Penn Station, these signs introduce visitors to the exciting history of the Big Apple.

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NYC, 34th Street

Site: 34th Street District, NY