The Art of Durable, Inclusive Placemaking

Little Tokyo panels (Los Angeles) by Sonia Romero

The shift towards human-centered design and planning has far-reaching benefits. It places the focus on the people using a particular space, ensuring that the area is not only easy to navigate, but safe and inclusive. With this as the core of the intent, locals and visitors alike can engage with outdoor, public spaces with confidence and independence.

It is not only about creating spaces that invite and entertain – accessible, participatory placemaking is about uncovering social, cultural and physical barriers, and finding ways to eliminate them.

Signage is key

A part that isn’t always considered is the materials that can make that happen. The physical elements that bring a public space together often include wayfinding and interpretive signage. With accessibility and language differences to consider, designing this signage requires a great deal of thought. On the other hand, it allows planners and designers to think beyond the standards and get creative.

Le Breton Park (Ottawa, ON), National Capital Commission

On the visual side, high contrast colors are recommended, as well as the use of large, visible and legible text. Braille and tactile elements, which are often required in public places, added to signage and interpretive panels, are key for the visually impaired. QR codes are also a popular addition, adding another way of communicating interesting and important information to the hearing impaired – and audio can also be provided in different languages.

While language barriers are always a challenge, icons – especially internationally-recognized symbols – are a good way to communicate important information. Images, such as photos, graphics and clear maps, provide excellent sources of information as well.

Denton Women's Interracial Fellowship Monument, by Dina Fisher

Consider public art, as well, especially works created by local artists. Murals, sculptures, and installations bring color and fun to a space, and can do so much to cross language, cultural and social divides.

Through all this, it is also worth considering the materials used for signage and panels installed in high-traffic public spaces. Text remains clear and legible longer on materials that resist fading, and perform in all types of weather. Panels should also be easy to maintain so they do not lose their effectiveness over time. It can be both frustrating and off-putting for users to arrive in a public space, and not be able to make use of the signage, whether it is for navigation or interpretive purposes.

Waskasoo Park (Red Deer, AB) by Redpoint Creative

A lasting impact

By reaching out, having discussions, and learning the different ways people navigate their neighborhoods, a public space transforms into something of real use, and real meaning. They’re the experts, after all, and have a vested interest in making, and keeping their neighborhood a safe, inviting place to live.

With all the thought and effort that goes into these kinds of projects, it is important to select quality materials that will stand the test of time. When people can navigate safely, engage with a space, and ultimately enjoy their experiences, they will return again and again - that's the kind of lasting impact that matters.