Project Profile: Town of Aurora Wayfinding Signage

The Town of Aurora just outside Toronto, Canada takes its trail network seriously. With over 62 kilometers of trails connecting neighborhood parks, town facilities and green spaces, residents and visitors alike are encouraged to walk, run and bike as they explore the area.

Recently, the town implemented a trail wayfinding strategy to create brand new signs along the trails, an important initiative considering that previously, there had been no signage to guide users. Kramer Design Associates (KDA) was responsible for the conceptual design of the wayfinding program. When developing the strategy, the town recognized the need for the signs to go beyond the norm to meet the high standards of the area’s aesthetics and resident expectations. The team in charge developed a consistent theme for the entire system and made sure that each sign clearly identified the trails and other features in the area.